Aug 26, 2025
Premium A+ Content Unlock Guide
Tips
Amazon
Michael G.
How Do I Unlock Premium A+ Content?
Want to boost your sales on Amazon and make your product listings stand out? Premium A+ Content is one of the most effective tools available to brand-registered sellers.
It gives you access to interactive modules, eye-catching visuals, and mobile-optimized layouts that drive real results.
Here’s exactly how to unlock Premium A+ Content—and how to use it to grow your brand.
What Is Amazon Premium A+ Content, and Why Does It Matter?
Premium A+ Content is Amazon’s most advanced content format. Unlike Basic A+, it includes:
Clickable carousels, interactive hotspots, and Q&A modules
Larger, seamless layouts with integrated videos, comparison charts, and banners
Mobile-optimized designs tailored for modern shoppers
Conversion boosts of up to 20% or more, depending on your category and creative execution
If you're looking to build trust, answer key questions visually, and elevate your brand beyond generic listings, this is the content format you need.
👉 Want to see what Premium A+ looks like in action? Explore real examples →
What Are the Requirements to Access Premium A+ on Amazon?
To enable Premium A+ on your account, Amazon requires just two things:
✅ An A+ Brand Story must be published across all of your branded ASINs in your Brand Registry catalog.
✅ You must have at least five approved A+ Content submissions within the last 12 months
That’s all. You don’t need a massive product line or to be a top-selling brand.
Pro Tip: Even if you only sell one product, you can still unlock Premium A+ by using a smart submission strategy. Here’s how.
How Can I Unlock Premium A+ With Just One Product?
Many sellers ask, “Do I need five different products to meet the A+ requirement?”
No, you can unlock Premium A+ by submitting edits to the same A+ Content project multiple times.
Here’s the exact process we use with our clients:
Start with a complete Standard A+ Content layout
Reupload it with only one module
Submit it and wait for Amazon’s approval
Duplicate the project, add one more module, and submit again
Repeat until you’ve completed five approved A+ submissions
Because Amazon tracks each approved change individually, this method works even if you’re editing the same ASIN.
🛠️ Want us to do this for you? Our Premium A+ Unlock Service includes formatting, upload guidance, and module staging, all for $99, or included in our Growth Accelerator Bundle →
Why Can’t I Access Premium A+ Even After Submitting Five A+ Projects?
If you've followed the steps and still can't access Premium A+, don't worry, this happens often.
Here’s likely what’s going on:
Amazon only updates Premium A+ eligibility once per week, typically on Fridays at 12 PM PST
All ASINs, including parent ASINs, must be linked to your Brand Story. If one is missing, access won’t be granted, so make sure to double-check your Brand Story against your entire list of ASINs.
Processing delays Amazon’s back-end doesn’t always update right away. We often see a one-week lag after your fifth A+ is approved before Premium A+ is unlocked on your account.
📅 Wait at least one full Friday cycle before contacting Seller Support. Most accounts gain access the same week after completing the requirements, but sometimes it might not unlock until the following week.
How Do I Start Using Premium A+ Content Once I’m Eligible?
Once Amazon grants you access, here’s how to begin building your Premium A+ Content:
Log in to Seller Central using a Professional Seller account
Navigate to Advertising → A+ Content Manager
Click “Start creating A+ Content”
If eligible, you’ll see an option for Premium A+
Use the upgraded module set—video, comparison charts, hotspots, and more
Apply the content to your ASINs and submit for review
⏱ Most submissions are approved same day, or if approval is needed within 1 to 7 business days, although some can take up to 14 days depending on your category and module selection.
TL;DR - Guide to Unlocking Premium A+
Step | Action |
|---|---|
1. | Publish a Brand Story on all ASINs |
2 | Get five unique A+ Content submissions (edits count!) |
3. | Check for eligibility update (Fridays, 12PM PST) |
4. | Start creating Premium A+ with robust content modules |
5. | Submit the content and assign it to your ASIN(s) |
What Should I Do After Unlocking Premium A+?
Unlocking Premium A+ is a big step, but don’t stop there. To get the most out of this upgrade, combine it with other high-performing creative tools:
✅ Optimized Listing Images that increase click-through rates by up to 50%
✅ Keyword-rich listing copy to improve ranking and visibility
✅ Brand Storefront to showcase your full catalog like a mini-website
✅ Backend SEO and search term optimization to expand keyword indexing✅ Strategic cross-selling through Brand Story modules
🎯 Our Growth Accelerator Bundle includes all of the above, images, Brand Story, Premium A+, and optimization, built by our in-house Amazon-certified team.
Need Help Creating Premium A+ That Actually Converts?
We’re not just another agency. We’re a hands-on team of Certified Amazon Experts who’ve scaled hundreds of brands from the ground up.
Whether you need creative strategy, SEO-driven content, or full-service design execution, we’ll help you stand out and sell more.
