case studies | creatives
case studies | creatives
How We Helped The GFB Sell More with Creative Overhauls
How We Helped The GFB Sell More with Creative Overhauls
How We Helped The GFB Sell More with Creative Overhauls
Over the course of 400+ days, we've helped transform a nationwide brand's Amazon into a $1M/yr business with creative overhauls, supported with comprehensive account management.
Over the course of 400+ days, we've helped transform a nationwide brand's Amazon into a $1M/yr business with creative overhauls, supported with comprehensive account management.
Over the course of 400+ days, we've helped transform a nationwide brand's Amazon into a $1M/yr business with creative overhauls, supported with comprehensive account management.
avg. conversion rate
+51%
a+ content / listing images
11.86% ➜ 17.90%
avg. conversion rate
+51%
a+ content / listing images
11.86% ➜ 17.90%
YoY sales
+47%
creatives + ad mgmt
$870K ➜ $1.28M
$897K ➜ $1.18M
YoY sales
+47%
creatives + ad mgmt
$870K ➜ $1.28M
return on ad spend
+36%
creatives + ad mgmt
2.5 ➜ 4.1
return on ad spend
+36%
creatives + ad mgmt
2.5 ➜ 4.1
The GFB
Client Brand
Food & Beverage
Product Category
23+ ASINs
Amazon Catalog Size
$1M+
Annual Revenue ('24)
400+ Days
With Step by Step
creative optimizations + full account management
creative optimizations + full account management
creative optimizations + full account management
The Challenges & Goals
The Challenges & Goals
After feeling their account was being under-priorized by another leading Amazon agency, The GFB came to us to refresh, optimize, and manage their account.
Despite having a winning product and loyal customer base, their Amazon presence felt dated and lack-luster in comparison. We quickly identified their creative content as a high-return investment to pave the way forward to their next chapter of growth.
After feeling their account was being under-priorized by another leading Amazon agency, The GFB came to us to refresh, optimize, and manage their account.
Despite having a winning product and loyal customer base, their Amazon presence felt dated and lack-luster in comparison. We quickly identified their creative content as a high-return investment to pave the way forward to their next chapter of growth.
Want our experts to identify your
areas of opportunity?
Want our experts to identify your
areas of opportunity?
The GFB
Client Brand
Food & Beverage
Product Category
23+ ASINs
Amazon Catalog Size
$1M+
Annual Revenue ('24)
400+ Days
With Step by Step
#1
Elevate brand presence to strengthen customer base.
Improve trust & customer experience with cohesive & elevated designs.
Ideal Result: Overall improved sales, metrics, & brand presence.
#2
Update, refine, & optimize visuals.
Take their dated, unappealing visuals into the modern day.
Ideal Result: Stand out against competition w/ higher purchase confidence.
#3
Identify untapped creative types to capture more sales.
Update and upgrade with new content modules.
Ideal Result: Gain more search rank + improved customer experience.
why choose
step by step?
With over a decade of combined of experience as sellers on Amazon, it's our goal to empower your business to grow through impactful creative and marketing solutions.
informed decisions.
We keep you in the know.
Unlike other agencies, our small team allows us to provide your business with the attention and care it deserves.
You can rest assured that our team will make informed decisions to maximize your growth and scale your account, while never keeping you in the dark.
tailored solutions
Customized to fit you.
Your brand isn't one-size fits all—and neither is our approach.
We tailor our strategies to optimize your growth, exactly where you need and want it.
Strategies built with industry-leading execution, plus support focused on what actually matters to your brand.
all-in one
Everything you need, all in one spot.
Amazon is expansive, but so is our team.
From complete and comprehensive account management to top 1% creatives and bespoke services, we've got your brand covered no matter what.
step one - the who, what, & why
the who, what, & why
market research & customer profile
market & customer research
We began with a comprehensive analysis of their target customer, product positioning, and competitive landscape. From there, we filtered insights through The GFB's brand identity to develop visual content tailored to the health-conscious, ingredient-savvy consumer.
step two - information breakdown & creative creation
info breakdown & design
iterate, analyze, create.
iterate, analyze, create.
After identifying unique selling points, differentiation points, and key competitors, we look at customer profiles, values to find the most compelling ideas about the product.
This allows us to make decisions with confidence that can be uniquely replicated for any brand, product or market on Amazon.
creative optimizations
creative optimizations
creative optimizations
The Creative Strategy
Listing Images
+
Premium A+ Content
A+ Content
+
Brand Story
With all of our creative marketing, it's our goal to understand the real-world needs of the customers purchasing your product.
By combining years of combined marketing knowledge and experience with professional and polished visuals, we aimed to show customers the info they want, in the way they want to see it.
With bold fonts, amazing product imagery, and playful brand-infused marketing copy, we took The GFB into the modern day. With refreshed creatives and new content types, you won't be able to stop from sinking your teeth into some scrumptiously sustainable snacks.
With all of our creative marketing, it's our goal to understand the real-world needs of the customers purchasing your product.
By combining years of combined marketing knowledge and experience with professional and polished visuals, we aimed to show customers the info they want, in the way they want to see it.
With bold fonts, amazing product imagery, and playful brand-infused marketing copy, we took The GFB into the modern day. With refreshed creatives and new content types, you won't be able to stop from sinking your teeth into some scrumptiously sustainable snacks.
Before Updated Creatives
After Updated Creatives
Before Updated Creatives
After Updated Creatives
creative optimization - listing images
creative optimization - listing images
Improved Listing Images
When we started working with The GFB, they already had above average listing images. It was our to push them to the next level with a trendier visual style to fit their young, health conscious market as well as improving the flow of information.
When we started working with The GFB, they already had above average listing images.
It was our to push them to the next level with a trendier visual style to fit their young, health conscious market as well as improving the flow of information.
Explore More Listing Images ➜
+15.12% Sales Increase
+15.12% Sales Increase
Sample Size 18,000 (based on Experiment Data)
Sample Size 18,000 (based on Experiment Data)
+19.3% Avg. Conversion Rate
+19.3% Avg. Conversion Rate
CVR from 12% to 14.8% (based on Experiment Data)
CVR from 12% to 14.8% (based on Experiment Data)
Explore More Listing Images ➜
Before Updated Creatives
Before Creatives
After Updated Creatives
After Creatives
creative optimization - a+ content
creative optimization - a+ content
Amazing Results with A+
We treated the A+ content as the final step of the purchase journey— a place to answer lingering customer questions, as well as communicate and reinforce key value points.
Each module was crafted to showcase the product in it's best light to reinforce confidence and reduce purchase friction, while also leveraging cross-merchandising through showcasing their complete catalog of snacks.
We treated the A+ content as the final step of the purchase journey— a place to answer lingering customer questions, as well as communicate and reinforce key value points.
Each module was crafted to showcase the product in it's best light to reinforce confidence and reduce purchase friction, while also leveraging cross-merchandising through showcasing their complete catalog of snacks.
Explore Premium A+ Content ➜
Did You Know?
Listings with Premium A+ Content see an average of 25-45% sales increase
after proper implementation?
Listings with Premium A+ Content see an average of 25-45% sales increase
after proper implementation?
+38% Avg. Conversion Rate
+38% Avg. Conversion Rate
CVR from 12% to 17.5% (after Bites & Bars A+)
Explore More Premium A+ Content ➜
creative optimization - a+ content
creative optimization - a+ content
Brand Story, Made Better
Their brand story was already good, so we took it to great.
Brand story should aim to inform customers, while also relationship with your brand.
We aimed to inform customers, while also building a relationship with the brand by
adding an "About The Bros" module showcasing the good-for-you values of the brand, alongside "Scroll For More" CTA's, baked-in (always visible) value points up top, and additional content modules to make exploring their catalog easy.
Their brand story was already good, so we took it to great.
Brand story should aim to inform customers, while also relationship with your brand.
We aimed to inform customers, while also building a relationship with the brand by adding an "About The Bros" module showcasing the good-for-you values of the brand, alongside "Scroll For More" CTA's, baked-in (always visible) value points up top, and additional content modules to make exploring their catalog easy.
Explore More Brand Story ➜
The Results
Overall Account Metrics
Catalog wide creative optimizations on 23+ ASINs, alongside initiatives from Full Account and Advertising Management helped us take The GFB over the $1M in annual revenue, with no signs of stopping.
Catalog wide creative optimizations on 23+ ASINs, alongside initiatives from Full Account and Advertising Management helped us take The GFB over the $1M in annual revenue, with no signs of stopping.
+ 47% Total Revenue (YoY)
Growth Sources:
Full Account Management + Creative Optimization
Growth Sources:
Full Account Management + Creative Optimization
Growth Sources:
Full Account Management + Creative Optimization
+25% Conversion Rate
Growth Sources:
Creative Optimization + Full Account Management
+25% ROAS
Growth Sources:
Ad Management + Creative Optimization
The Experiments
ASIN Specific Metrics
ASIN Specific Metrics
As a part of our data-backed results, we monitor customer behavior with Amazon Experiments to confirm, or deny the success of creative optimizations.
As a part of our data-backed results, we monitor customer behavior with Amazon Experiments to confirm, or deny the success of creative optimizations.
From our experiments we found our creatives to perform 15-50% more effectively at converting sales.
From our experiments we found our creatives to perform 15-50% more effectively at converting sales.
These catalog wide creative optimizations, in tandem with optimized management of the account as a whole helped us increase annual sales by 31% in 2024.
These catalog wide creative optimizations, in tandem with optimized management of the account as a whole helped us increase annual sales by 31% in 2024.
From The Experts: Amazon Experiments selectively show Old and New content to customers for a split performance comparison.
From The Experts: Amazon Experiments selectively show Old and New content to customers for a split performance comparison.
Bites A+ | +CVR
Bites A+ | +49% Increased Conversion
Bites A+ | Sales Experiment
Bites A+ | +52% Increased Sales
Bites Listing Images | Sales
Bites Listing Images | +15% Sales | +18% CVR
+49%
+49%
increased
conversion rate
increased
conversion rate
+52%
+52%
increased
experiment sales
increased
experiment sales
+15%
+15%
experiment
sales
experiment
sales
+18%
+18%
conversion
rate
conversion
rate
A Note from The GFB
A Note from The GFB
A Note from The GFB
After working with an agency that never made my brand feel prioritized, I couldn't say enough good things about Mike and his team.
After working with an agency that never made my brand feel prioritized, I couldn't say enough good things about Mike and his team.
After working with an agency that never made my brand feel prioritized, I couldn't say enough good things about Mike and his team.
Let's make your product look as good as it is.
Let's make your product look as good as it is.
Elevate your brand and stand out from the competition with visuals that convert.
Find the right fit for you, with every service a seller could dream of.
Elevate your brand and stand out from the competition with visuals that convert.
Find the right fit for you, with every service a seller could dream of.
creative services
creative services
join the top 1% of amazon creatives
join the top 1% of amazon creatives
amazon account management
amazon account management
expert management & optimization
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let our experts identify your areas of opportunity.
let our experts identify
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Let's make your product look
as good as it is.
Elevate your brand and stand out from the competition with visuals that convert.
Find the right fit for you, with every service a seller could dream of.
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