Titan Power makes industry leading airsoft batteries. With a hyper-specific and niche product, it's vital to make sure the majority of customers can easily and quickly understand the features and values of your product. This was Titan's biggest pain-point.
We wanted to explain differences and features between their three main battery types (Li-ion, LiPo, and NIMH), in an easily understood way, while also showcasing the customer type that each battery line is best for.
Titan is seen as a top-of-the line battery in the airsoft market. With airsoft being an enthusiast-centric sport, we needed to make sure we adjust our presentation to fit.
After comprehensive market and product research, we had an in-depth understanding of the product which could be used to market the product with confidence.
To create their new creatives, we added a rugged and sporty feel to the visual identity to reflect the products high-performance and long-lasting capabilities.
This, combined with a large focus on explaining the functional differences to each respective customer market allowed us to properly showcase the right battery for the right customer.
Listing Images
Brand Story
With all of our creative marketing, it's our goal to understand the real-world needs of the customers purchasing your product.
Airsoft is an expansive, and enthusiast-centric sport. As such, we needed to clearly and quickly explain the unique values of each battery, and identify "who is this for?".
So, we researched the real-world needs and issues airsoft players had at every level. This is what gave us the foundation to easily answer these core questions: Who is this product for, and why would they want it?
Improved Listing Images
Amazing Results with A+
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Brand Story, Made Better
With Titan's Brand Story, we aimed to reinforce the key details and selling points of the battery line, while also opening the gate to cross-merchandising their other battery types.
As each line of battery is targeted at a different customer profile, this gives shoppers an excellent opportunity to find a product that might align with their values more.
By guiding—not forcing a customers purchase journey, customers are given a sense of agency and confidence in their purchase, taking shopper satisfaction to a new level.
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The Results
Overall Account Metrics
+ 102% Conversion Rate
9.5% CVR ➜ 19.4% CVR
+68% SKU Revenue
$23.4K Sales ➜ $39.5K Sales
+61% Units Sold
562 Units ➜ 910 Units
Comparison Range:
Before - 09/01/24 - 12/31/24
After - 01/01/25 - 04/31/25
